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Front CoverWe typically include a "tag line" for the company's name to build a vision for
readers before the document is opened. In addition, the amount of money being sought is usually displayed, along with a date and highlights about the venture. These highlights are not available
until substantial work has been performed on a plan document. Together the elements of the front cover should increase the likelihood that readers will draw the desired conclusions about a
company. The front cover should also include a company logo, if available, or other artwork that helps to reinforce the company's identity. Click here to see an example.  |
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Back Cover When most business owners and consultants have a business plan bound, the back cover
is simply a blank piece of card stock with no information on it. This is unfortunate, since every opportunity to communicate should be taken advantage of. The back cover of a plan
document is a great place to include an additional table of contents and certain disclaimers. In addition, the look and feel of the front cover can be replicated and the amount of funding
required restated.
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