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BulletProof |
Business Plans |
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Overview
Many entreprenuars are uncomfortable noting risks when they develop a business plan. However, each section of the plan document should address risks that are
inherent in growing ventures and your particular industry. While other sections of the plan document do not usually explicitly state what these risks are, the Key Risks section should. After enumerating key
risks, we suggest including a table, or if appropriate a graph, indicating milestones: a timeline. |
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Key Risks
What kind of risks you note, and how you present the risks, should depend on who the target audience is for
your document. If the document will be delivered to a broad audience, it is often beneficial to include general risks that young companies face and what measures are being taken to address these
risks. For instance, the founders and officers of a growing company are critical to the success of a venture. If someone dies, which does happen, the company will likely have to expend
significant financial resources to fill the void. Life insurance policies, in appropriate amounts payable to the company as beneficiary, are typically used to mitigate this risk . |
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Timeline
Financial, developmental, and operational goals are addressed throughout every plan document. However, it is
convenient to summarize major accomplishments that are critical to an enterprise's success. A timeline is an excellent way to do this. We believe a good place for such a table, or a graph if you
prefer, is immediately following a presentation of key risks. One reason is the risks you identify represent factors that can impede meeting objectives. Itemizing major targets helps to frame the
key risks in the context of your venture. |
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