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SALES TEAM AND APPROACH TouchTop Technologies' founders recognize that to achieve the
Company's revenue objectives after licensing technology to NEEC, they will have to successfully convince prospects of the ROI, commercial viability, and performance improvements manufacturers will receive by licensing
LEDCD technology. As a complex and break-through technology, selling LEDCD will involve convincing executives, technical divisions, and and financial professionals that LEDCD is the best means to achieve
competitiveness in the display market. Each member of TouchTop's executive team will play a vital role in accomplishing this task. However, direct responsibility will rest with the company's CEO, Mr.
Weinstein. The structure of the dedicated business development team is as follows: Although the structure of the team is such that matrix reporting relationships are inevitable,
Mr. Weinstein has successfully used this structure in the past to close technology transfer agreements ranging from $10 Million to over $500 Million dollars. In each occurrence,
the contracting party was not only satisfied with the end result, but also extremely impressed with the negotiation process. Consequently, lasting relationships were
developed between the client and the offering firm. TouchTop Technologies is confident that this same approach will yield similar results in its efforts to license the Light Emitting Dry Crystal Display system.
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